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FILE // CV — CREW RECORD

Balaji Ramesh

LEAD PRODUCT DESIGNER8+ YEARS

Lead Product Designer with 8+ years in enterprise B2B SaaS, specialising in agentic AI interfaces and token-based design systems. Lead designer on SoftSpell.ai, a Gen-AI developer platform — designing the human-in-the-loop, confidence and fallback patterns with distributed AI/ML engineering teams. Builder of FigGenie, a Figma plugin for design system generation.

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BASED IN
Chennai, India

FILE // 01 — WORK EXPERIENCE

Missions flown

Aspire Systems / Lead Product Designer — SoftSpell.ai Division

SEP 2024 → PRESENT · CHENNAI, INDIALIVE

  • Led product design for SoftSpell.ai, owning end-to-end UX from discovery to developer handoff with the engineering team.
  • Designed agentic interaction patterns for multi-agent workflows: confidence indicators, fallback states, and human-in-the-loop approval gates before agents take action.
  • Architected a 3-tier token system (Primitive / Semantic / Component) that became the shared source of truth between design and front-end engineering.

Aspire Systems / Senior UX/UI Designer

APR 2022 → AUG 2024 · CHENNAI, INDIA

  • Modernized legacy enterprise platforms in fintech and insurance, redesigning high-density data views for faster, error-resistant task completion.
  • Led responsive design system updates informed by product analytics, standardizing components to reduce one-off design work.
  • Established accessibility practices across product verticals to meet WCAG 2.1 AA.
  • Presented UX strategy and design rationale directly to client executive stakeholders.
  • Led UX estimation and discovery in presales for enterprise prospects, including logistics and retail, as Aspire’s UX/UI sales enabler.

Freelancer / UX/UI Designer

AUG 2018 → MAR 2022 · REMOTE, INDIA

  • Designed web and mobile (iOS & Android) products from 0 to 1 for startups and SMEs, from research through high-fidelity production release.
  • Partnered with front-end engineers on handoff, responsive layouts and design fidelity in production.

FILE // 02 — SKILLS

Systems online

AI UX

  • Agentic workflows
  • Human-in-the-loop design
  • Confidence & fallback states
  • Non-deterministic UI patterns

Design systems

  • Token architecture
  • Figma library structure
  • Multi-brand governance
  • Developer handoff

Product & research

  • Enterprise B2B SaaS
  • Information architecture
  • Usability testing
  • Heuristic evaluation

Collaboration

  • Cross-functional alignment (Product / Engineering / AI-ML)
  • Presales & stakeholder presentations

Tools

  • Figma (Expert)
  • FigJam
  • Framer
  • Miro
  • Adobe Creative Suite
  • Maze
  • Optimal Workshop
  • Jira
  • Front-end literacy — React, Tailwind, token translation

FILE // 03 — EDUCATION & CERTIFICATIONS

Training logs

SMVEC, Pondicherry University / B.Tech EEE

AUG 2014 → MAY 2018 · PUDUCHERRY, INDIA

Bachelor of Technology in Electrical & Electronics Engineering, Sri Manakula Vinayagar Engineering College, under Pondicherry University.

IxDF / Certified Designer

SPECIALIZING IN AI-UX STRATEGY & INTERACTION DESIGN

  • AI-UX Strategy
  • Interaction Design
  • User Research
  • Mobile UX
View IxDF profile ↗

Coursera / Certified Designer

SPECIALIZING IN AI-UX

  • GenAI for UX Designers