BR.UX Studio — Balaji Ramesh, Lead Product Designer

psst — every object here is draggable

FILE // 01 — ABOUT

I shape digital experiences that feel intuitive, trusted and magical

LEAD PRODUCT DESIGNER™
Hello! I'm Balaji — a Lead Product Designer with 8+ years in enterprise B2B SaaS. At Aspire Systems I lead design for SoftSpell.ai, a Gen-AI developer platform — agentic AI interfaces, human-in-the-loop patterns and a token-based design system. I also built FigGenie, a Figma plugin that generates design systems.
EST. 2018
Balaji Ramesh in a glowing circuit-pattern jacket on a neon city street

Balaji Ramesh

Lead Product Designer

Every project is a new adventure. Let's build something people remember.
  • Agentic AI UX
  • Product design
  • Prototyping
  • Interaction design
  • User research
  • Design systems
CREWS I'VE FLOWN WITH
  • Aspire Systems
  • FREELANCE
    DESIGNER

FILE // 02 — PROCESS

My process, in a nutshell

Here's how I work — three habits I bring to every mission.

PRE-FLIGHTT-03
  • Coffee: brewed
  • Figma: final_v7.fig
  • Post-its: 0 left
  • Make it intuitive
01 / 03STEP

Coffee Connect

I start by listening, observing, and empathizing with users to uncover what really matters.

02 / 03STEP

Collaborate

Collaboration fuels creativity, so I work closely with teams to align ideas and bring them to life.

03 / 03STEP

Craft

I transform research findings into visually clear and accessible interfaces that guide users intuitively and delightfully.

psst — the notes peel off too

FILE // 03 — MISSIONS

Recent projects

A few missions from the logbook — agentic AI, retail point-of-sale and a cinema app.

MISSION 01/03
PRODUCTAI
2024 → NOW

Agentic AI App

A web app that uses AI to generate code, document it, fix errors, build APIs, automate tests and set up infrastructure — right inside your IDE.

OPEN CASE FILE
Agentic AI App interface on a laptop
MISSION 02/03
PRODUCTPOS
4 WEEKS

Jewello

A point-of-sale web app that brings POS and transactional data together with existing systems — wrapped in a modern UI.

OPEN CASE FILE
Jewello sign-in screen
MISSION 03/03
PRODUCTMOBILE
4 WEEKS

TakeOne

A mobile cinema app — product design, strategy and branding, from sign-in to what's showing tonight.

OPEN CASE FILE
TakeOne sign-in screen on a phone

FILE // 04 — JOURNEY

Pushing boundaries since 2018

It all started with a simple question: why do some products feel effortless while others leave users frustrated? That curiosity led me down the path of design — where creativity meets empathy, and technology becomes something people trust and enjoy.

Over the years, I've learned that great design isn't about making things pretty — it's about understanding people. Every project is a new adventure — a puzzle waiting to be solved with intuition, research, and imagination.

Balaji Ramesh
Balaji RameshLead Product Designer · Aspire Systems
View résumé
  1. SEP 2024 → NOWLIVE
    Lead Product Designer
    SoftSpell.ai · Aspire Systems
  2. APR 2022 → AUG 2024
    Senior UX/UI Designer
    Aspire Systems
  3. AUG 2018 → MAR 2022
    UX/UI Designer
    Freelance · startups & SMEs
Your product called. It wants better UX.

FILE // 05 — COMM-LINK

Let's connect

Feel free to contact me if you have any questions. I'm available for new projects or just for chatting.

Open to new projects

BOOK A FREE INTRO CALL hey@bruxstudio.com